
On April 19, a group of more than 70 general managers, hospital presidents and physicians taking part in the "2024 Brand Medical Study Tour and Brand Medical Management Innovation Study Tour Workshop" organized by Kan Yijie visited the Chongwenmen Branch of Beijing Ming Vision & Ophthalmology. Yu Hong, General Manager of Ming Vision & Ophthalmology, delivered a welcome speech.

Yu Hong, General Manager of Ming Vision & Ophthalmology, delivers a welcome speech
Kan Yijie has held medical operations management workshops for many consecutive years, organizing participants to visit a number of high-quality medical institutions on site and to experience the innovative management of high-quality medical services in an immersive way. Zhang Yanxin, Brand Manager of Ming Vision & Ophthalmology, led the visiting participants on a tour of the hospital environment and introduced the experts, the surgical and examination equipment, as well as the achievements made over 13 years of brand operation.
I. A Strong Expert Team
For a medical institution, expert resources are its core resources, and the study tour group viewed the culture wall displayed at the entrance. Ming Vision & Ophthalmology has brought together well-known myopia treatment experts in China, including Professor Zhou Yuehua, former Director of the Optometry Center of the Department of Ophthalmology at Beijing Tongren Hospital; Professor Li Ying, Head of the Myopia Surgery Specialty Group at Peking Union Medical College Hospital; Professor Zhu Siquan, former Director of the Cataract Center of the Department of Ophthalmology at Beijing Tongren Hospital; as well as a team of young and middle-aged physicians composed mainly of more than ten holders of doctoral and master's degrees, providing patients with precise personalized myopia surgery, refractive cataract surgery, adolescent myopia prevention and control, together with the diagnosis and treatment of difficult conditions such as dry eye, fundus diseases and keratoconus.

The visiting participants view the culture wall
The visiting participants praised the experts of Ming Vision & Ophthalmology on the spot, and remarked that myopia surgery, presbyopia and cataract treatment, and adolescent myopia prevention and control all have broad development prospects and are closely related to the quality of life of each and every one of us, while the caliber of the expert physician team represents both technical strength and the prospects of the undertaking.
II. A Complete Range of Professional Equipment
During the event, Ming Vision & Ophthalmology presented and introduced more than 60 sets of examination equipment to the study tour group. In addition to routine examination equipment, this also includes specialized examination equipment for the fundus, glaucoma, dry eye examination, visual quality analysis and personalized surgery guidance.

The visiting participants tour the examination rooms
The 800-square-meter surgery center also left a deep impression on the visiting participants. Multiple sets of surgical equipment such as femtosecond lasers, excimer lasers, corneal cross-linking devices and phacoemulsification systems drew admiration from the participants on site: "There are so many devices here at Ming Vision covering every type of myopia surgery, and the operating rooms are so large; having surgery here feels more like a pleasure!"

The visiting participants tour the operating rooms
Customizing precise personalized myopia surgery plans for patients on the basis of their work, occupation and lifestyle needs as well as their ocular data, and pursuing better postoperative visual quality, is the original aspiration of Ming Vision & Ophthalmology in helping friends with myopia enjoy a glasses-free life. Over the past decade and more, Ming Vision & Ophthalmology has built up a good reputation among clients across the country.
III. 13 Years of Focusing on Myopia

Director Wang Yuqing introduces the 13-year brand development journey
Wang Yuqing, Administrative President of Beijing Ming Vision & Ophthalmology and Head of the Brand Center, said: "Since its establishment in 2011, Ming Vision & Ophthalmology has been doing one thing for 13 years — myopia surgery, investing tremendous effort in medical care, teaching and research, and continuously raising the level of myopia surgery technology. We are currently co-hosting with ZEISS a two-week Minimally Invasive SMILE Takeoff Training Camp, and this afternoon, in the meeting room next door, Director Li Fusheng is giving a lecture on 'The Application Value of Special Examination Equipment in Minimally Invasive SMILE Surgery.'"
It is reported that Yu Hong, General Manager of Ming Vision & Ophthalmology, will share 'Operations Management and Brand Building Experience of Specialized Ophthalmic Institutions' at the medical operations management workshop on April 21.
In 2024, Ming Vision & Ophthalmology set a new goal, and will keep moving forward, striving hard toward the direction of becoming 'a global leader in myopia surgery technology.'
Myopia surgery
Myopia prevention and control
Presbyopia
Cataract
Dry eye
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